The AUA annual conference is one of the largest urology conferences in the world, with more than 16,000 participants from over 100 countries attending the conference. The conference moves around every year, and this year, it was at McCormick Place in Chicago.
As with all conferences of this size, in addition to the academic sessions that participants attend, there is also an exhibition hall where global pharmaceutical companies, medical device companies, associations, etc. set up to promote and sell their products and services, and this is where we spent a majority of our time.
We were there to promote recently launched PRIVY by Soundable Health(https://www.soundablehealth.com). Soundable Health is a start-up that provides sound-based digital health solutions, and PRIVY, is a mobile app they developed that does sound-based urine flow monitoring. During the conference, many physicians showed interest in the app, even those from outside of the US, where it had not launched yet.
PRIVY captures the sound of urine hitting the toilet water using your smartphone’s microphone, and then analyzes that sound to determine how much you urinated and the rate of your urine flow, among other things. This information helps doctors to diagnose and manage urinary diseases.
Below you can see some pictures of our booth and of the Enzaim & Soundable team engaging global physicians.
And one nice surprise was that Tesla was at the conference too with their new Model X, and right next to our booth.
Most of the physicians who visited were very interested in PRIVY as it was a new technology with a lot of potential. There were some minor hiccups along the way, but we were able to talk to number conference attendees over the course of the conference and many of them ended up downloading and trying out the app. It was great pleasure get the opportunity to talk with physicians worldwide and introduce PRIVY.