이번에는 깐느 라이온 어워즈은 물론 다수의 어워즈에서 상을 퍼블릭 헬스케어 케이스를 소개합니다. 달달한거 누구나 좋아하시죠? 문제는 이 설탕이 비만의 큰 주범이라는 사실입니다. 더 큰 문제는 우리가 자주 접하는 식품에서 이 설탕이 다른 이름으로 표기되어 있기 때문에 피하기 쉽지 않다는 점입니다. 설탕이 150개의 다른 이름으로 불린다는 사실을 저도 처음 알게 되었네요. 이 복잡한 설탕의 세계를 아주 기발하고 재미있게 공부할 수 있게 만든 방법을 아래에서 찾아보시면 감탄하게 되실 겁니다. DMC를 이렇게 다시 만나게 되네요 ㅎㅎ (* 참고로 Lil은 little의 약자로 힙합씬에서 자신들의 이름 앞에 종종 붙이는 어구입니다.)
According to the WHO, in 2016, there were 1.9 billion overweight adults and 600 million obese adults worldwide. The problem is much worse in the US, where the CDC estimated 42.4% of adults were obese in 2017-2018. Obesity is a complex problem, but two of the major identified contributors are lack of physical activity and overconsumption of calories, especially in the form of fats and sugars.
As you can likely tell from the name, the ‘Lil Sugar – Master of Disguise’ campaign by Hip-Hop Public Health and FCB New York looked to address the issue of sugar consumption. One of the problems with sugar is that it is in so many foods and comes in many different forms. In fact, according to the campaign, 74% of packaged foods in the US contain sugar in 150 different forms, all with different names. This can make it very hard to know how much sugar you are consuming. The campaign aimed to improve nutrition literacy, focusing on how it can be difficult to identify sugar in food, calling sugar the ‘Master of Disguise.’ It specifically targeted, children, who tend to have poor nutrition literacy and in whom obesity rates are growing quickly. The campaign did this by first through an animated music video written and performed by one of the giants of hip hop, Darryl “DMC” McDaniels. In addition to the music video, the campaign published a story book (which is available as a free download), a mobile app/game, and website with extra information on the different forms of sugar and the foods they are found in.
The Lil Sugar campaign has won multiple awards, including the Lions Health and United Nations Foundation Grand Prix for Good. Check out the website here.
Lil Sugar – Master of Disguise
Sugar has been hiding in thousands of foods, disguised with other names. Well, party’s over, you sneaky rascal! Click here to learn all about excess sugar consumption.
lil-sugar.com
* 이 콘텐츠는 엔자임헬스에서 영문 컨설팅을 담당하고 있는 찰리 매니저가 작성해주고 있습니다. 메디컬 닥터 출신인 찰리 매니저는 다양한 국내외 헬스케어 프로젝트 컨설팅에 참여하면서 독자적으로 국내 닥터들의 영어 프레젠테이션, 논문 리뷰를 진행하는 '닥터 잉글리시' 프로그램을 운영 중에 있습니다.
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