[Learning from Awards] Check It Before You Share It

 

 

 

오늘은 2022 클리오 헬스케어 위너 중 하나의 사례를 소개합니다. 소셜 미디어 세상에서 펼쳐지는 가짜 헬스케어 뉴스를 어떻게 바로 잡아갔는지에 대한 사례입니다. 한국에서는 카카오가 소셜 채팅의 큰 부분을 차지하는데요. 왓츠앱은 메타(페이스북)이 만든 글로벌 소셜 채팅 앱으로 그 영향력이 대단합니다. 가짜 뉴스가 소셜 채팅으로 무분별하게 파급되는 것을 막기 위해 특별한 장치를 마련하여 수상한 사례입니다. 정보를 전달하는 것도 중요하지만, 그것에 대한 팩트 체크를 꼼꼼히 하는 것도 매우 중요한 부분일 것입니다. 특히, 인간의 생명과 직접 연결되는 헬스케어 분야에서는 더 그렇습니다. 자세한 내용은 찰리 매니저의 블로그를 살펴봐주시면 좋겠습니다.

 

The 2022 Clio Health Award winners have been recently announced, and I’d like to share one of the winning campaigns with you, the “Check It Before You Share It” campaign, by WhatsApp.

As you likely know, WhatsApp is an instant messaging platform owned by Meta, formerly known as Facebook. The campaign itself focuses on combating fake news, specifically about COVID-19. Fake news refers to information that is false or misleading, but presented as news (and therefore, trustworthy). The term itself has been around for a while, popularized in the US during the 2016 presidential elections. Since then, the term has grown to encompass any information that is wrong/misleading, whether or not it comes from the news.

For the past few years, COVID was at the center of everything, so it comes as no surprise that there has been plenty of fake news about COVID. Because of the nature of COVID, misinformation can threaten the health/safety of not only the individual exposed to the message, but to the public at large trying to contain the pandemic. Social media companies such as Facebook/Meta and Twitter have received a lot of criticism for allowing fake news to be posted and spread on their platforms. In response, they have taken steps to combat fake news, with this campaign being one of them.

On instant messaging services, one of the most common ways misinformation is spread is through the forwarding of messages/links. For the campaign WhatsApp targeted this. If a message was forwarded more than 5 times, the app automatically transformed the forward icon into a search icon, which allowed the user to check the accuracy of the message before forwarding it again.

The campaign states that they were able to correct 3 million pieces of information per month during this worldwide campaign and had 315 million impressions from media coverage of the campaign in its first week. Click on this link for more information and to watch a short clip about the campaign on the Clio Health website.

 

https://clios.com/health/winner/digital-mobile-social-media-craft-health-wellness/whatsapp/check-it-before-you-share-it-118218

WhatsApp - Check It Before You Share It

 

 

* 이 콘텐츠는 엔자임헬스에서 영문 컨설팅을 담당하고 있는 찰리 매니저가 작성해주고 있습니다. 메디컬 닥터 출신인 찰리 매니저는 다양한 국내외 헬스케어 프로젝트 컨설팅에 참여하면서 독자적으로 국내 닥터들의 영어 프레젠테이션, 논문 리뷰를 진행하는 '닥터 잉글리시' 프로그램을 운영 중에 있습니다.