[Learning from Awards] McCann Health for Change the Ref

Deepfake technology has been around for a while now and is always improving. Briefly, deepfakes are generally videos which contain a fake version of a person’s likeness that has been generated using deep learning/AI. There is concern that deepfakes can be misused for hoaxes, fake news, fraud, etc., but I’d like to share a campaign with you that used deepfake technology to promote a cause.

The Unfinished Votes campaign was a campaign by McCann Health for Change the Ref, a non-profit that focuses on the effects of mass shootings. The concept of the campaign is that the people who would be most likely to vote for gun safety laws are the victims of gun violence. However, these people are dead and cannot vote, so it is up to us, the living, to make their vote for them.

For the campaign, they created a deepfake video of a young man who was killed in 2018 in a mass shooting named Joaquin Oliver (Joaquin’s parents founded Change the Ref). In the video, Joaquin asks the viewers to vote for politicians who will support gun safety measures and create a world he would have wanted to live in, because he can’t.

In addition to the video, the campaign created a webpage that highlighted Joaquin and other victims of gun violence. Unfortunately, that webpage is no longer up. However, you can learn more about the campaign here and view the video here. 

 

https://www.youtube.com/watch?v=m6I_wEetSck 

 

 

 

* 이 콘텐츠는 엔자임헬스에서 영문 컨설팅을 담당하고 있는 찰리 매니저가 작성해주고 있습니다. 메디컬 닥터 출신인 찰리 매니저는 다양한 국내외 헬스케어 프로젝트 컨설팅에 참여하면서 독자적으로 국내 닥터들의 영어 프레젠테이션, 논문 리뷰를 진행하는 '닥터 잉글리시' 프로그램을 운영 중에 있습니다.